a strategic studio designing growth systems for brands and medias at the intersection of culture, business and content expertise.
SYSTEMES was founded by Simon Delpirou, a strategist with over fifteen years at the intersection of media, culture, image and business. His career spans senior roles across some of the most influential organisations in the French and international creative industries — building a rare combination of editorial intelligence, cultural fluency and commercial rigour.
Simon has spent his career helping brands, media companies and cultural institutions develop their identity, expand their influence and translate creative ambition into tangible business outcomes. His expertise covers brand strategy, content architecture, cultural partnerships, and the structuring of growth models that compound over time.
Through SYSTEMES, he puts this expertise and network to work — designing bespoke growth strategies for organisations that want to build lasting positioning at the intersection of culture, business and influence. The approach is precise, discreet and results-oriented.
A rigorous assessment of your current situation — brand positioning, market context, competitive landscape and internal capabilities. No strategy without a clear-eyed reading of where you actually stand.
A strategic direction that sets you apart — clarifying what you stand for, where you should play, and how to build a positioning that is both distinctive and defensible over time.
Identifying and activating the right partners — cultural, institutional, commercial — whose associations reinforce your positioning and open new territories of growth and influence.
Connecting every strategic move to measurable business outcomes. Culture and image are only valuable when they translate into preference, desirability, revenue and long-term equity.
For organisations at a strategic crossroads — launching something new, facing a positioning challenge, or simply needing clarity fast. A focused, time-bound engagement that delivers a sharp diagnosis, a clear strategic direction and a concrete action plan. Ideal when momentum matters and decisions cannot wait.
A long-term strategic partnership for organisations that want a trusted thinking partner alongside their leadership. We work in depth — challenging assumptions, refining direction as context evolves, ensuring alignment between strategy, execution and growth. This is sustained, close-quarters strategic work.
For brands and media organisations that want to build meaningful cultural relationships — not just activations. We identify the right territories and partners, structure the collaboration model and support execution. The goal is not visibility. It is the kind of association that shifts perception and builds lasting equity.